ISH — Award-Winning Alcohol-Free Wine from Copenhagen

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Denmark · Copenhagen

ISH

Danish award-winning alcohol-free wines and sparklings — the only difference is how you feel.

The House

Mindful drinking from Copenhagen

ISH makes it easy to be a mindful drinker — without giving up the ritual of a good glass.

ISH was founded in Copenhagen in 2018 by Morten Lee Sørensen. The spark was a personal experiment: a 100-day alcohol-free challenge that revealed a simple insight — people don't want fewer social moments, they are just rethinking their relationship with alcohol.

Today ISH produces award-winning alcohol-free wines, sparklings and spirits, made from real wine and carefully dealcoholized so character and aroma stay in the glass.

CopenhagenDenmark

2018Founded

100Days that started it

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History

From a 100-day challenge

What began as a personal alcohol-free challenge became a mission: drinks that let you celebrate any day of the week and feel free doing it. Under the claim “Feel Free”, ISH has grown from Copenhagen into an internationally awarded alcohol-free brand.

The Founder

Morten Lee Sørensen

After his own 100 days without alcohol, Morten set out to build drinks with real wine character — vinified first, dealcoholized second. ISH stands for inclusion at the table: the same ritual, the same glass, no compromise.

We make it easy to be a mindful drinker.

The Wines

Real wine, zero alcohol

The range covers the classics: Chardonnay and Merlot from premium French grapes, a Spanish-style Espumante from Airén grapes, and fine Sparkling White and Sparkling Rosé from German grapes — all fully vinified and then gently dealcoholized.

The Craft

How ISH is made

Wine first, alcohol removal second — step by step.

Vinify real wine

Premium European grapes are fermented into proper wine.

Remove the alcohol gently

Dealcoholized at low temperature — the spinning cone method preserves the aromas.

Return the character

Captured aromas go back into the wine; sparklings get their fine perlage.

At the Table

How to serve it

Serve the Chardonnay chilled with fish and poultry, the Merlot at 16–18 °C with pasta and cheese. Espumante, Sparkling White and Sparkling Rosé are made for toasts and aperitifs — well chilled at 5–7 °C.

Conscience