Undone — “This is not” Alcohol-Free Spirits from Hamburg

0,0%since 2018

Germany · Hamburg

Undone

“This is not Gin” — real spirits, with the alcohol gently removed.

The House

Spirits, rethought

Undone takes real spirits and removes the alcohol — not the character.

Undone was founded in 2018 in Hamburg's creative Schanzenviertel. Instead of building flavours from scratch, the brand works the other way around: it starts with real distilled and aged liquids and gently removes the alcohol.

The cheeky naming — “This is not Gin”, “not Rum”, “not Vermouth” — says it all: familiar spirit profiles, simply alcohol-free. Today Undone is sold in around 27 countries.

2018Founded

HamburgGermany

7Styles

27Countries

History

The reverse approach

Where many alcohol-free spirits are assembled from essences, Undone builds on the original and removes the alcohol only at the end. Texture and aromatics stay close to the model — an approach the brand describes as its own process.

The Spirits

The “This is not” line

The line is numbered: No.1 Jamaican Dark Cane (rum), No.2 Juniper Type (gin), No.3 American Blend (whiskey), No.4 Mexican Smoky Agave (mezcal), plus three aperitifs — No.5 Bittersweet, No.8 Little French and No.9 Red Torino (vermouth).

The Craft

How Undone is made

From the original to an alcohol-free profile — in three steps.

Real base

Distilled, fermented or infused liquids form the foundation.

Remove the alcohol

Alcohol is gently taken out — aroma and texture remain.

Bottle

Filled in Hamburg, ready for the bar.

In the Glass

How to mix it

No.2 Juniper Type & tonic as an apéritif, No.1 Dark Cane in an alcohol-free Cuba Libre, the aperitifs No.8 or No.9 as a Spritz or neat over ice. Familiar drinks, simply without alcohol.

Conscience